Are you dragging your feet on buying paid advertising?
If you're a mid-sized to large business who's made it this far entirely through organic marketing, congrats! That is quite a feat and one that should be celebrated. But if you're here, you've probably realized that despite your success, life could be a lot easier if you introduced some automation and invested in some advertising.
On the other hand, your brain is already maxed out on the other priorities you're working on. This is one more thing you have to learn on top of your already busy schedule. But I don't think you have much to worry about :)
If you've gotten this far on your own, Facebook and Google ads will be a piece of cake for you. Whether you have it written down or not, you clearly already know what your audience needs, how to package it in a way they understand, and what key words make them sing for you.
Ben Hartley
There are a lot of people out there expressing how difficult Google and Facebook advertising can be. They aren't entirely wrong. It can be a money drain when you aren't sure what your budget should be, and especially when you aren't clear on what language best speaks to the hearts of your audience.
Knowing what your audience desires most for their lives, and what words they use to express those desires is key. That needs to be unearthed before you dabble too eagerly with ads. (You also need to be clear on what result you want from your ads).
You already know what makes your audience tick. You've already met your market, connected with them, and unraveled their thoughts and feelings. So Facebook and Google advertising will be more seamless for you than it will for most.
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There are nuances to these platforms, of course. Facebook doesn't like when advertising posts have too many questions in them. They treat innocent and reflective ones the same as sales ones. You can have some questions, but they can't be at the beginning of your post. If you do, Facebook will reject your ad because they consider it too salesy.
This, of course, makes little sense at first blush. An ad is a piece of content that is used for the sole purpose of trying to sell something. When you take a second look, their seemingly strange requirements are actually quite understandable. Facebook wants to retain its users and if posts are too salesy, their audience will get annoyed and leave.
There are nuances like these when you work with the various advertising platforms. But they will be of little issue to you. You understand your audience and so you can edit and re-tailor your content to draw them in while still meeting the don't-be-salesy ad requirements.
Advertising doesn't have to be as complicated as it sounds or as others lament. With a little time and some trial and error, you'll discover a whole new side of getting leads you hadn't experienced before. Setting up systems won't feel so much like "one more time drain you have to do" anymore. You'll look forward to the freedom it will bring you. I can't wait to see what you decide to automate next!
What advertising platform are you considering?